Find the Right Words

You talk. I write. You approve.

You love what you do.

You just cannot find the right words to describe it in writing.

You light up when you talk about your work. When someone asks you about it, you give them your passion. They are fascinated. In person, people understand how you can help them. And they hire you.

But when you sit down to write the copy for the homepage of your website? Or draft a newsletter about an upcoming event? Or spend an hour trying to write the perfect Instagram caption?

The words feel stiff.

You write. You delete. You scribble ideas, then scrunch up the paper in defeat. After all that work, you read what you wrote and realize that none of it sounds like you, even a bit.

When you talk about your work in a relaxed conversation — to a friend, to a curious stranger, to me — the rhythm of how you actually sound comes out. The specific words you reach for. The stories you tell to explain what you mean. The phrases that make your face change when you say them.

That is the writing your business needs. Your voice, on your most-at-ease day, on the page.

Here is how we work. You tell me what you need. A homepage. A full website. A newsletter sequence. A book. A bio.

Then, we will have a relaxed conversation about it. You tell me about your work — the way you would tell a friend over coffee. I record your voice. I listen for what comes alive when you talk.

Then, I write. You read what I wrote. We work back and forth until the words sound like you.

That is the entire process.

You might be the right person for this work if writing is not your creative act, but creating is what you do every day. You might make pottery, or paintings, or workshops, or cakes, or songs, or any of the thousand things humans make.

The making is your practice. Writing about the making is what stops you.

You worry for hours over one paragraph, then close the document, disheartened.

Your business depends on people understanding both what you offer and who you are, which means it depends on writing that sounds like you, not like the generic prose that an AI chatbot spits out.

If this sounds like work you would welcome, then

Write to me →